Look, I’ll just cut to the chase, because sites like Boy Genius Report, Engadget and Gizmodo have all the details covered in gory detail.
Bottom line: the BlackBerry Storm isn’t all that great. And this is coming from someone who had a bunch of BlackBerries, moved to the iPhone, and then (gasp!) went back to BlackBerry.
At this point, Apple should send a nice basket of wine and chocolate to RIM with a pleasant, holiday-themed thank you card.
Why?
Even IF the Storm’s OS wasn’t unpolished, and even IF the UI metaphors are completely new to most BlackBerry users, and even IF a lack of a real keyboard won’t eventually come to be known as a deterrent to BlackBerry users expecting a BlackBerry experience, the real problem is that the phone is just a device, not a platform. Regardless of RIM’s SDK efforts, this is the only touchscreen BlackBerry on the planet, and here in the States it’s only available on Verizon. And there’s no real buzz about a robust SDK, and there’s no gathering swell of users dying to write apps for a phone that, thus far, has been completely lukewarm.
Contrast that to the iPhone. Yes, it’s only available on one US carrier, but the SDK has been here for quite some time, and it’s real and polished and usable. The app market for the iPhone is quite real, as any decent iPhone developer could have told you after the first month or two of enjoying brisk downloads and word-of-mouth interest. And the keystone of it all is that Apple is behind it: they have the marketing savvy and development resources to truly build buzz and erect an entire ecosystem around the iPhone to draw people into the fold.
Because the iPhone is a mobile computing platform, not a phone. Amazing how many people don’t yet understand that this is Apple’s coup de grace.
The BlackBerry Storm, in my opinion, is a wonderful illustration of how Apple’s innovation and market appeal can force a smart company like RIM to invest millions of dollars in a product that’s way outside its core competency. You don’t see Apple trying to create a full-on enterprise/e-mail device, do you?
You don’t, and you won’t. Apple will just continue to gather mindshare as dozens of imitators try to absorb their share of the touchscreen multimedia pie.
So what exactly did RIM just do with the Storm?
Validated the hell out of Apple’s innovation, technology and — because RIM fell short with the Storm — position in the market. Like every other company that released its ‘iPhone killer’ only to see it heavily discounted after six months of slow sales.
I’m a BlackBerry guy, and I wanted to move to the Storm and love it like a brother. Unfortunately, even I wasn’t prepared for how unfinished (read: rushed) it is.
I have a feeling Verizon will be getting boatloads of returns on the thing.
Related:
A cloud hangs over BlackBerry Storm
RIM cuts profit and sales goals