Fake Steve Jobs (Dan Lyons) on the iPad backlash, penned before the Apple press conference:
Because there is going to be one, trust me. This device isn’t as obvious as iPhone. It’s kind of subtle. Which means that those of you who have done the spiritual work to prepare for it will be fine, but those who haven’t done the work, well, they’re probably going to miss a lot of this at first. So you’ll see some noise about who needs this thing, it’s just a fancy desk ornament, and so on. I am telling you this now so that you can be ready for the harsh voices and they won’t hurt you when you hear them. Just let the negativity pass by you. Do not engage with it or try to fight it or argue with it. Step aside, and let the dark energy flow away.
Humor put briefly aside, my casual observation of blogs, forums and Twitter suggests the hating on this thing is unbelievable. I see two camps emerging: one that gets it, one that doesn't. At this point, the former seems considerably smaller than the latter.
Oh, but before we get started, there's also this: MS shill Paul Thurrott already pronouncing the iPad a failure. Which he did before the keynote was even over. I needed to get that out of my system right from the get go. John Gruber, be sure to file that one away for your early 2011 Best of Claim Chowder post.
So, moving along, I'll never quite be able to digest the hyper-reactionism and knee-jerk judgementalist attitudes of the Apple fanbase. It doesn't matter if Cupertino releases the iPod, the iPhone or the iPad: if the device right out of the box isn't saving puppies and importing Russian brides automatically for lonely geeks, it's called underwhelming. Today's backlash against the iPad reminds me of Slashdot's now-famous October 2001 reaction to the first-gen iPod: "No wireless. Less space than a nomad. Lame."
The iPad does most everything mainstream users want: email. Web. Gaming. Photos. Video. Books. Music. Not to mention the idea that you get to buy into an established software ecosystem of nearly all of the apps already sitting in the App Store. The iPad, via the new iWork, also allows a new way to create content, not just consume it. And nearly everyone is ignoring the value of the iPad SDK, which will give rise to iPad-tailored apps that will be phenomenal using such a large multitouch surface. It weighs a pound-and-a-half. Its battery will do 10 hours of video.
(Quick note regarding the lack of Flash: stop complaining about it. Flash sucks in many cases, and with YouTube and Vimeo moving some of their videos to HTML5 + h.264, Apple is throwing its considerable weight around in web policy-making. They don't like Flash, and never will. Deal with it.)
There's even a docking station and mechanical keyboard for the iPad, a peripheral category that Apple has long eschewed as worthy accoutrements for its products.
Reading between the lines, you can tell Apple brass has big plans for the iPad, way, way beyond what most of us (including yours truly) is seeing. But I'm shocked at the amount of discontent I'm seeing from people who, apparently, needed a front-facing webcam so badly that everything the iPad does is rendered useless without one. You Skype that much, do you? Really? Really?
But it continues: people are calling it 'underpowered' (despite reports to the contrary) and whining about a lack of Verizon support and (inexplicably) calling it nothing more than a 'giant iPod Touch.' Hard for me to believe that so many people are missing what this thing represents (have they even seen the video?), especially once the other shoe drops.
And that other shoe, of course, is media deals. With studios. With more publishers. With magazines and periodicals. With academic textbook houses.
There's a reason this isn't shipping for 60-90 days, and it's not all because of tight supply chain or violent outbreaks in Chinese factories: it's the ecosystem needs to bake a little more. If you don't think you're going to see some interesting iPad announcements between now and its commercial release, think again.
I suspect we'll see the same pattern of naysaying, pshawing and predictions of how Win7-based slates or Android tablets or whatever will beat the iPad at its own game. Until, of course, it starts dominating the market, creating new application classes, and putting competitors in the dirt. Then everyone will get it.
Palm, RIM, Symbian and Windows Mobile fans: you know what I'm talking about. Don't you?
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