Tip: 'Twitterize' your email openings for better response
Let’s be honest: we all get way too much email. So much so that checking email has become a dirty chore, something many productivity experts say you should do 2-3 times a day tops, simply because it's a tremendous timesuck. In professional communication, it’s all too common to send an email only to find that days later, the recipient didn’t take the time to read it or – worse – deleted it.
Before you blame them, ask yourself: did I make it easy for them to delete my email? Was I too wordy? Too many pleasantries? The decision about what to do with your message may happen much quicker than you think.
Most email systems preview message content for the first 50-100 characters of the email. So, as Steve Rubel suggests, try writing the first sentence of your email like a tweet. Skip the introductory small talk and get right to the point. Set your hook within 75 characters and you’ll have a far better chance of the reader giving your email the attention it deserves.
75 characters isn’t a lot, so this takes some practice. I suggest heading over to a site like this that will give you a character count as you write your hook. Once you’ve got it pared down to a reasonable size, tab back to your email client and paste in what you’ve written. (If you use Twitter regularly, you're probably familiar with what 75 characters looks like.)
It’s the attention economy these days. Instead of trying to fight it, learn to play better within its rules.
