I can't say that I've noticed much of a spam decrease across my multiple email accounts. In fact, if anything, certain types of spam are starting to make their way into my Gmail inbox, whereas before I'd see virtually none. Spam is cyclical, though: spammers try Method A and largely fail. They go to Method B, which works for a while then is killed as spam filters learn its hook. Method C might get nowhere, but Method D might have a short half-life. And so on.
Regardless, Google thinks spammers are waning, as indicated by the number of spam messages that flow through its Gmail clusters:
But a remarkable trend is underfoot, according to Brad Taylor, a staff software engineer at Google: The number of spam attempts -- that is, the number of junk messages sent out by spammers -- is flat, and may even be declining for the first time in years.
Google won't disclose numbers, but the company says that spam attempts, as a percentage of e-mail that's transmitted through its Gmail system, have waned over the last year. That could indicate that some spammers have gotten discouraged and have stopped trying to get through Google’s spam filters.
I don't know if this means spam attempts are down overall, or spam attempts aimed at Google are down. There's no doubting the efficacy of Google's filters: they're strong, probably the best I've ever seen. So perhaps Gmail accounts are starting to be considered a low-return target and spammers are focusing elsewhere. Hard to say.
Regardless, I don't see spam attempts going down anytime soon. They're an amazingly low-cost way to hook potential customers, especially those who aren't very technologically literate. It's a numbers game, and with the increasing spam filter logic found in email clients of all types, spammers are looking at a law of diminishing returns lest they increase the volume sufficiently -- and are clever enough in their spam writing -- to keep their return/hit rates high.
I still can't understand one thing, though. The spam that does make it through to my various inboxes is so borderline nonsensical, so ridiculous in its syntax and semantics, that I can't believe anyone falls for it. I suppose that's the social engineering angle: prey upon people's ignorance and unfamiliarity with the medium. Straight away you lose anyone who's halfway clued-in with a computer, but let's be honest: most people aren't reading blogs, talking about Google, fretting over their OS and wondering how to best read their RSS feeds. And those people, figure spammers, are their prime demographic.
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