Jeff Ventura - Filed under 'typography'

Jeff Ventura - surprisingly has never been called 'Ace' before.

I'm a father, writer, blogger, digital strategist and insufferable new marketing geek. I'm into Apple technology, functional medicine, health and socio-political nerdery. If you've arrived here in error, I suggest clicking around a bit. If that doesn't work, well, there's always my Google Buzz stream. Not that that solves anything.

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typography

August 27, 2009

IKEA ditches Futura in favor of Verdana

It’s true.

IKEA abandons ~50 years of Futura and Century Schoolbook for … Verdana.
In an interview with swedish design magazine CAP&DESIGN the reason for the change is to be able to use the same font i all countries, including asian countries. Also they want to be able to give the same visual impression both in print and the web.

For me it’s a sad day.

via typophile.com

That IKEA would abandon 50 years of brand identification and classy typesetting for Verdana is like BMW losing their crest in favor of a Yosemite Sam decal. Befuddling decision, to say the least.

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Filed under // business design typography

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March 1, 2008

abcdefghijklmnopqrstuvwxyz: A Short Film

As someone who's fascinated by typography and penmanship, this is just plain fun to watch. [youtube=http://www.youtube.com/watch?v=ajjg3faIQ5A] [Via swissmiss]

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Filed under // design typography video

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January 10, 2008

Does Your Choice of Font Affect What Grade Your Essays Get?

Phil Renaud's clever, 52-paper-wide analysis of the typefaces he used for university essays and the grades he averaged with each. Breakdown: Georgia (serif) -- A average (23 essays) Times New Roman (serif) -- A- average (11 essays) Trebuchet MS (sans serif) -- B average (18 essays) Students, think about this next time you have to write a paper. Corollary: I wonder what font works best for email in terms of authority and credibility? If the same findings apply, all the corporate flacks using Arial 10 pt might want to switch to a more academic serif-based typeface. [Via kottke]